The objective of this project was to rebrand St. Norbert Farmers' Market with a new logo, tool kit, promotional material such as local outdoor banners, brand expressions like tote bags, name tags, t-shirts and aprons volunteers can wear, merchandise to be sold, a refresh of their web presence, as well as an updated mantra.
With farmers markets becoming even more popular in the passing years, an increase can be seen within Manitoba itself. Currently, there are 36 farmers market within the province, 13 of those are located directly in Winnipeg. Even though St. Norbert's Farmers Market encompasses all of the key aspects that make markets successful, they still face the challenge of differentiating themselves from the other markets.
The rebrand solution emphasizes the main aspects that make St. Norbert unique, such as their French culture as well as being the first market to operate 4 seasons due to its new venue.